theorywatch

Human-mediated search engine optimization is the strategy behind new search engine Mahalo. The concept sounds similar to some of the librarian-generated search sites, but this one has a lot more venture capital than librarians ever seem to warrant. “Mahalo” is Hawaiian for “welcome,” in case you were wondering, but the content is currently pretty sparse. They’re also going Google one better: instead of just saying, “Don’t be evil,” they’re proactively screening sites to insure quality content. Hmm… maybe we should spend a little time in the Mahalo Greenhouse, after all. Let a thousand flowers bloom!