theorywatch

Very interesting preliminary findings from Search Engine Land on possible differences in how Westerners and Chinese view (and value) presentation of Internet search results. If, in fact, the Chinese prefer “hot and noisy” in their Internet search engines (which is suggested as one of the reasons as to why they choose Baidu over Google), does the same hold true for relevance in their OPACs and other library applications? And, if so, how is it possible that this research isn’t being done and published in journals like JASIST, I wonder?