Home > theorywatch > Wherever you go, there you are….

Wherever you go, there you are….

Last semester in Competitive Intelligence, we had a pretty wide-ranging discussion about ethics (for example, whether it’s okay to eavesdrop on a loud-mouthed group from your competitor’s firm in a hotel bar at a trade show.) One of the things that came up was IBM’s business conduct guidelines, which gave an interesting and useful turn to our discussion. (I know from observation that these guidelines are taken quite seriously, as my “other job” for the past 25 years has been that of “IBM spouse”….)

Anyway, IBM has also had blogging guidelines in place since 2005, and I believe is now the first company to produce business conduct guidelines for virtual worlds, including but not limited to their own Metaverse.

As Scott Wilson has cleverly pointed out, the thing about virtual metaverses, like all other possible worlds, is that there are so many of them. But, wherever you go, there you are — or aren’t you?

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