theorywatch

An illustration, from a keyword search for “OODA loop” or “Boyd loop” in Google Books, of Colonel John Boyd’s OODA loop in action. (The OODA loop is “observe, orient, decide, act” in order to maneuver more quickly than others in a particular situation to obtain the competitive advantage. You can see from the book covers shown how popular this idea is in business and military circles!) The OODA loop also seems to apply to how quickly the Google Books project is being implemented, even while its “official” status is still being determined.